Pre-Recorded
Overview
Based on the results of the final project, the best graduate will receive a guaranteed internship in one of the partner creative agencies. Content – ​​/kənˈtɛnt/ – is not a Georgian word, although it does not sound unusual. Content is a big part of our daily life, it can be heard, viewed and perceived in many ways, that's why content is everything and content is everywhere. Accordingly, many great goals can be achieved with planned content, the main thing is to hit the goal. Content is something that pleases the eye and does not miss the ear. This course will also be one big content. Full of hands-on work, where we will see, create, change, then create again with our own hands, in different digital channels, with different means, resources and ideas.
Outcome
Skills Acquired: Canva, Cup cat, Tik-tok, Instagram ,
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Plan and execute a content campaign independently
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Disruption of content campaigns in different media channels
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Independently created blog, photo and video material for the brand
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Determine when, what kind of content is needed
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Determine how to communicate with your audience
TBC installments
BOG installments
Program includes
Who is this course for?
Business Owners and Entrepreneurs:
If you own a business or are an entrepreneur looking to boost your brand's online presence, this course will equip you with the knowledge and tools needed to develop and execute a successful content marketing strategy.
Program
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Lecturers
Nina Karchkhadze
Content creator at Redberry
Nina Karchkhadze
Content creator at Redberry
Liana is the co-founder of Eserti Content Studio. He has been working in the field of content for 8 years, and during this time he held the position of the head of the social media team of the Bank of Georgia, and even before that, the position of the content director at the digital transformation agency Redberry. In terms of content campaign planning and creation, Liana has worked with many different brands, including Galeria Tbilisi, Veli Story, Tbis, Campa, GWP, Avon, Lavazza, Alcorium, Ekimo, Likan, Scarpiera, Miniso, Ice, Kayak and many others.
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