Data Driven Marketing

  • 4.5 Rate

  • 14 Lecture

  • 78

  • 7 Weeks

Overview

In the digital space, any customer behavior is data, and the ability to use it correctly is a key means of gaining an advantage over competitors, as it helps us make smart decisions based on facts, not assumptions. Unlike traditional marketing approaches, data-driven marketing helps you get to know your customers better, study their behaviors, speak to them with relevant communications, determine where and how to "meet" them based on their needs, and measure the effectiveness of your marketing activities. During the course, we will cover in detail data analytics, customer segmentation, attribution modeling, marketing action plan and budget development, strategy and tactics evaluation, and more.

Outcome

Skills Acquired: Semrash, Google Analytics, Ads Manager ,

  • interpret data to draw valid conclusions;

  • use of data in developing marketing strategies and tactics;

  • budget optimization and more efficient management of marketing processes;

  • Personalized marketing communication and selection of effective communication channels;

Jan 11 1600₾

Mon-Wed 11:00-01:00

Jan 17 1600₾

Mon-Wed 11:00-01:00

Split your payment
TBC installments
BOG installments

Who is this course for?

Professionals in Career Transition:

Individuals transitioning into a marketing role or considering a career change will find this course beneficial. Acquire the skills needed to make a smooth transition and stand out in the competitive job market.

Sales Professionals:

Sales professionals looking to understand how content marketing can support their efforts and contribute to lead generation will find relevant insights in this course.

Nonprofit Organizations:

Even nonprofit organizations can benefit from this course by learning how to use content marketing to raise awareness, engage supporters, and drive donations.

Program includes

Real-world projects

With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

Career services

You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.

Bilingual Certification

Provides built-in marketing opportunities to promote your courses and increase your visibility. Benefit from our platform's marketing efforts - reach a wider audience and boost your course sales.

Pick your suitable time

Lecturers

Nina Karchkhadze

Content creator at Redberry

Nina Karchkhadze

Content creator at Redberry

Liana is the co-founder of Eserti Content Studio. He has been working in the field of content for 8 years, and during this time he held the position of the head of the social media team of the Bank of Georgia, and even before that, the position of the content director at the digital transformation agency Redberry. In terms of content campaign planning and creation, Liana has worked with many different brands, including Galeria Tbilisi, Veli Story, Tbis, Campa, GWP, Avon, Lavazza, Alcorium, Ekimo, Likan, Scarpiera, Miniso, Ice, Kayak and many others.

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FAQs about the program

A: Yes, participants will receive a certificate of completion, recognizing their successful understanding and application of data-driven marketing concepts.
A: Yes, participants can expect support through discussion forums, Q&A sessions, and scheduled office hours with the instructor.

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