Beginner
In the digital space, any customer behavior is data, and the ability to use it correctly is a key means of gaining an advantage over competitors, as it helps us make smart decisions based on facts, not assumptions.
Unlike traditional marketing approaches, data-driven marketing helps you get to know your customers better, study their behaviors, speak to them with relevant communications, determine where and how to "meet" them based on their needs, and measure the effectiveness of your marketing activities.
During the course, we will cover in detail data analytics, customer segmentation, attribution modeling, marketing action plan and budget development, strategy and tactics evaluation, and more.